Zopo is now a first Chinese smartphone brand and it looks like the company is trying to pay attention in the fierce Western market. More specifically, they showed up their device in the MWC 2015 in Barcelona. The Zopo TOUCH ZP530 had a good beginning in the exhibition, fortunately from both domestic and on-broad users as well as attention of the mainstream media over the world. It seems that the company ambitiously wanna speed up the strategy by releasing a new product, namely ZP532—3G and octa-core version of TOUCH on March 20. The new product will firstly launch in the company website well.
The Zopo TOUCH ZP530 took many inspiration from the high-end Apple iPhone 6. And it seemingly the new Zopo device is pretty similar to its sibling, in both design and specs. Therefore, the phone still equips a 2.5D curved glass screen, metal buttons/frame and IML fashion texture cover, 5.0”HD IPS screen with ON CELL technology, along with 8.0MP/5.0MP primary and secondary camera, respectively.
The only difference between the phone with its predecessor is the ZP532 carries octa-core 1.4 GHz CPU, and only supports 2G / 3G network. The ZP 530 packed MT6732 1.5 GHz Quad-Core and support 4G connectivity also.
The phones have much copied design from the Apple iPhone 6, apparently. But they don’t have the sophisticated all-metal design as the back shell as the iPhone 6, it was replaced by textured plastic material. So, it’s not totally true to call it a clone.
According to the ZOPO, they said that “the recent product was launched, mainly to provide more abundant product types for users’ choose in exploration of overseas 4G market, so as to realize the balanced development of overseas markets, also speed up the internationalization pace of ZOPO brand”.
In conclusion: We can see many Apple iPhone clones in the market now. We think that for new brand, creating a product which is very similar, replica or “totally copied” famous device is a marketing strategy in order to pay much attention from users or mainstream media. We can take some examples, Dakele 3, Ulefone Dare N1, Lenovo Sisley we previously reported. Not sure about the companies’ strategies will work well or not. The interesting battle is ahead, let wait for which company can make the magic and stay tuned for more updates.