In a previous announcement, Xiaomi had huge plans for 2014, in terms of going global. Therefore, Xiaomi attended to enter ten countries by the end of the year. “Earlier this year, we talked about wanting to be in 10 markets within 2014,” Xiaomi global VP Hugo Barra said. Buying Mi3 in India, Brasil, Russia as well as Indonesia, Malaysia, Mexico, the Philippines, Thailand, Turkey, and Vietnam are its selected markets.
While it has already entered some of those countries, Xiaomi will seemingly unable to touch in all of them this year. And it looks like it doesn’t want anymore. “We realized that it’s a smarter thing to do to scale back a bit and put a ton of effort in India and Indonesia before expanding further.”, said he.
As you know, Xiaomi is now the third largest Smartphone manufacture in the word and has extreme ambition to beat out Apple vs Samsung. To achieve that, Xiaomi needs to establish a strong foothold in various international markets. And although, Xiaomi has so far steered clear of wester countries such as US, UK and Ustralia, but it’s more nescessary to expand slowly, only entering a new market after it’s brought all of its products to the previous one.
Actually, Xiaomi entered India and Indonesia in 2014 already. In India, the company has huge sales on Smartphone products from 50,000 per week to 200,000 to meet demand. According to a Xiaomi representative, the corporation normally sells between 65,000 to 100,000 units per week. Xiaomi is also discovering choices with Foxconn to produce its phones in India or Indonesia.
Slow expansion to focus on India and Indonesia is obviously the smart thing to do. The next country in which Xiaomi will sell its products will be Brazil, but until to the first half of 2015. After that, it will finally make it to Thailand, Russia, Mexico, and Turkey.