In the latest Counterpoint’s reports, Xiaomi has surprisingly surpassed Samsung to become the number one smartphone manufacturers in India for Quarter 4 2017! Scroll down to check out more details on this report!
Xiaomi is now the top smartphone brand in India in Q4 2017!
Yesterday, two market research companies – Canalys and Counterpoint released their insight report on India’s smartphone segment in 2017. According to Canalys, the India smartphone market increased 6% last year, reaching a total of 30 million mobile shipments. Surprisingly, the Chinese brand takes the lead this time with 8.2 million units. As a result, they have managed to surpass the giant Samsung with only 7.3 million devices.
Together, Xiaomi and Samsung dominated the India smartphone category with more than 50 percent total market shares in India. In details, Xiaomi owns 27 percent share, on the other hand, Samsung has 25 percent of the shipments. Moreover, Vivo, OPPO and Lenovo follow after at the third, fourth and fifth positions respectively. It looks like all these Chinese smartphone brands have had a great year.
Regarding Xiaomi’s achievement, Canalys’s Research Analyst Ishan Dutt has shared his idea. “Their results are praiseworthy since they entered the market just three years ago. Also, multiple factors have contributed to the company’s growth. But the key reason lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localization in channel strategy, marketing and products have been evident in Indian operations.” On the other hand, the report also stated the reason behind Samsung’s declined. Their loss comes from its incapacity to develop their low-cost product portfolio. The Korean brand has been unable to win over consumers, losing market share in the sub-INR15,000 (US$240) segment to Xiaomi quarter after quarter. Notably, Xiaomi is currently ruling this sections with their Redmi series.
Will Xiaomi continue its success in 2018?
In 2018, Xiaomi is planning to release more handsets in India market, from the mid-range Mi 6X to the flagship Mi 7. Moreover, other Chinese brands such as Huawei or Vivo are also aiming to push more products to the market. Will Samsung be able to regain their top position? Or Xiaomi is going to dominate the India market again? What do you think? Drop a comment to let us know!