A recent report has revealed the shares of brands in the smartphone market Q2 2016, with some really interesting results. The report was made by Gartner, a specialist in tech review.

Smartphone market Q2 2016: Total domination from Android and iOS

According to this report of smartphone market Q2 2016, in this year’s second quarter, a total of 296 million Android smartphones has been delivered, making up 86.2% of total market share. The number of iPhones lagged behind a lot, with about 44 million units delivered, taking 12.9%. So, both Android and iOS make up of 99.1% of the market! Meanwhile, only 0.6% goes to Windows only, 0.1% for BlackBerry. The rest belongs to other systems. A total domination of Android and iOS!

Gartner also noted in the smartphone Q2 2016 report that revenue of high-end smartphones has reduced in this quarter, due to user’s anticipation for new models released in the latter half of the year. And rightly so: there are a lot of new flagships coming towards the end of this year! About feature phones, there is a drop of 14% compared to last year. All of the big markets have a general drop of 4.9%, except for Japan. On the other hand, rising markets, except Latin America, have recorded growth of 9.9%.

Smartphone market Q2 2016: Samsung on top

In this smartphone market Q2 2016 report, Samsung has displayed dominance over their competition during the period. With market shares of 10% more than Apple, who is in second place, Samsung has firmly established the title of largest smartphone manufacturer. Thanks to the A and J series of smartphones, Samsung managed to compete with Chinese manufacturers with their strong but cheaper smartphones, even gain control of some lost markets.

Apple, on the other hand, has experienced three consecutive quarter of slowing down demands, as sales declined 7.7% in Q2 of 2016, even in North America, their biggest market, as well as China, Western Europe, and some Asia-Pacific areas. This is truly alarming for Apple; hopefully, their future products can do something about that! Overall, only 5 of the top 10 vendors showed growth, including South Korea’s Samsung and 4 Chinese manufacturers (Huawei, Oppo, Xiaomi and BBK Communication Equipment), where Oppo had the biggest growth of 129%! That’s the whole smartphone market Q2 2016’s picture.