In the past few months, Samsung is having the tough times. This Korean giant has involved in many explosions, from Note 7 to washing machine. Because of those unfortunate incidents, Samsung sales is now out of top 5 in the Chinese market.
Samsung sales: out of top 5 in China
Back in 2013, Samsung is the King smartphone brand in China. This Korean company took the 17.3% market shares in the most populated country in the world. Samsung brand was always one of the top choices for many users, from mid-rangers to high-end flagships. It had been the Samsung prime time until Xiaomi took the spotlight. Xiaomi just had 5% of market shares in 2013. However, this number had increased to 12.5% in the next year. At the same time, Samsung market shares decreased by 6%. In the result of this loss, Samsung fell back at the 2nd position.
Everything was getting harder and harder for Samsung in the next couple of years. The Korean brand had to compete with Xiaomi in the budget segment, Huawei in the mid-range price group, and Apple in the high-end category. Samsung also had to challenge with other Chinese smartphones that offer strong specs at more affordable price. What will be will be! Samsung sales is now out of the top 5 biggest smartphone brands in China. The latest top 5 in the list are Huawei, Xiaomi, Vivo, Oppo, and Apple.
This September, Samsung released their long-awaited flagship- Galaxy Note 7 with all premium specs. For such a long time, it was expected to bring the company back to the top 5 phone brands in China. However, things didn’t happen as planned. Note 7 exploded – with multiple units got reported around the world. It was so widespread that Samsung had to recall their handsets in every market, except for China. To explain for this, Samsung claimed that the Note 7 batteries produced for Chinese market have been certified safe. However, even one “safe” unit got caught exploded. This totally lost Chinese people’s faith in the brand. Many even said that they would exchange Samsung devices to Apple’s or Huawei’s.
Samsung sales: continues to drop
After these incidents, Samsung sales will continue to fall in this market. The company could lose their position in one of the largest phone markets in the world. Not to mention that it might be even harder for this Korean brand to gain back the trust of Chinese users. Can Samsung turn the table and get back their position? Just wait and see!