Samsung Online-Exclusive Smartphones Line For India to Launch in 2018!
Samsung is now planning to launch an exclusive smartphone line for India starting 2018! Scroll down for more information about India Samsung Online-Exclusive Smartphones Line!
Samsung Online-Exclusive Smartphones Line For India Launch!
In 2017, India overtook the US to become the world’s second-largest smartphone market, only after the China region. Moreover, many Indian fans are also interested most in the mid-range section. As a result, many smartphone manufacturers are now aiming to jump into this market with their budget-friendly handset. Furthermore, one of the first big brands to join is segment is a Korean representative: Samsung.
Beside their famous flagship line, Samsung is now planning to launch a dedicated line of budget smartphones for online Indian consumers. In details, the new mid-range lineup includes handsets with the price tag within the Rs.15K category. Moreover, Samsung online-exclusive smartphones line will compete against one big Chinese brand, Xiaomi. Additionally, all of the Samsung handsets prices will vary between to Rs. 5000 – Rs. 15000 price bracket.
What is the reason behind Samsung online-exclusive smartphones line? From a recent IDC, Samsung and Xiaomi were the top two smartphones brand in India in Quarter 3 2017. Each manufacturer took up to a 23.5% market share. Furthermore, online channels contributed the most significant sales rate. As a result, Samsung is now aiming to dominate this segment with their new midrange phone line. Moreover, a Samsung Executive has stated that “Samsung wants to extend its lead with Xiaomi. The partnership is possible by expanding e-commerce sales while consolidating its presence in offline channels”. As a result, “Samsung will ensure that the 1.5 lakh brick-and-mortar stores selling its handsets are not neglected. Since Samsung knows it will take time for Xiaomi to build such a vast offline network.”
Samsung Online-Exclusive Smartphones Line To Arrive Soon!
For now, there is no further information about the handsets from Samsung online-exclusive smartphones line. We will keep you update once more details appear. Stay tuned!