Samsung is still No.1 in the “Global Smartphone Brands” listing

Samsung is still number one in the world of mobile makers. Some statistics have been reported, showing how strong and stable Samsung is…

Samsung Galaxy Note 6

Samsung to top the “Global Smartphone Brands” listing in the Q1 of 2016

There is a new report from TrendForce, “a world leading market intelligence provider”, indicating Samsung’s shipments did increase last quarter and the company is still number one in the list of global smartphone market-share. Congratulations, Sammy! Besides that announcement, the report also gave specific numbers to prove it.

With the shipments in Q1 of 2016 greater than what they expected at 81 million units (also a 2.5% increase from last quarter), Samsung must be very happy. Most people said it was thanks to the earlier availability of the flagship duo Samsung Galaxy S7 and S7 edge and the success of Samsung Galaxy J series in Asia. Well, that can be true. The S7 and S7 edge were launched in February and then started going on sale in March instead of April like their predecessors. As for the J line-up, it contains affordable smartphones with decent hardware, which can easily attract lots of consumers in general.

TrendForce-April-2016-A

However, overall, the global smartphone shipments in the Q1 of 2016 are not as good as the previous quarter. Actually it is a fall of 1.3% compared to the same period in 2015 and 18.6% to the Q4 last year. One of the main reasons is market saturation (the fact that no new customers can be found).

Then, where are other big guys such as Sony, HTC, etc.?

Surely they are included in the “Others” category. Despite having already announced their own flagships like Sony Xperia X, XA, X Performance, HTC 10, etc., some of them have not been available for sale yet (in Sony’s case) and some have just debuted (HTC 10). As a result, they could not affect the Q1 report, but the second quarter will be another story. (Souce: androidauthority)