The GPUs battle among big manufacturers is getting bigger and bigger! According to our source, Samsung is working on its own GPUs, mostly targeting low-end smartphones. Keep reading for more details!

Samsung’s very own GPUs

Apart from the heavy reliance on Snapdragon processors in the US, the majority of Samsung devices ship with Exynos chips underhood. However, it appears that the company wants to take another step further by also developing its own GPUs. Specifically, Samsung is hoping to produce a new range of graphics processing units that will initially apply for low-end smartphones. Perhaps, cutting cost is the main reason. However, as the brand evolves technologies, such GPUs are going to make their way into various products such as self-driving vehicles and possibly IoT offerings.

Additionally, if this chip becomes popular enough, Samsung could eventually introduce them into the flagship smartphones line. This is something that would help increase profit margins in the long run. According to a job listing on LinkedIn, Samsung rep wrote: “Our flagship processor will populate lower-tier mobile devices while nextgen GPUs embrace evolving markets like autonomous driving and the power of machine/deep learning computations. This is Samsung’s proprietary IP. We will define the ISA, the architecture, the SW, the entire solution. Not many companies can claim this”

However, the list fails to reveal any specific timeline for the development of the new chips. Considering the brand is hoping to embrace upcoming technologies, Samsung could publicly unveil its first offerings within the next three years. Thus, it is just in time for the mainstream to debut future technologies.

The bottom line

Moving forward, for the time being, Samsung is expected to continue using ARM’s Mali line of GPUs in its smartphones. However, once the company beings making use of its own offerings, the brand would be better positioned against both Apple and Huawei.