Despite the Note 7 explosion incidents, Samsung brand still remains strong. The company’s position is solid to customers.
Samsung brand: remains strong
Samsung is one of the best and the biggest smartphone brands. This company is the trendsetter in the phone market. They are the one starting the dual curved screen display phone, they are the first brand to use Super AMOLED display to their products. Samsung is one of the most respectable brands in the smartphone industry. 2016 doesn’t seem to be the good year to Samsung when this brand globally got involved in the Note 7 explosion incidents.
These incidents cause Samsung lose the reputation and trust of their customers. However, not all the Samsung customers lose their faith. According to a survey, most customers will still use Samsung products. To be more specific, about 91% of Samsung smartphone users said that they will continue to use Samsung phones or buy another phone of this brand. 92% customers they will likely to keep buying another different product of this Korean giant.
We all know that Apple fans are famous for their loyalty. Now, we know that Samsung fans are also very faithful. Apple fans are similar to Samsung fans. 92% Apple fans are likely to use and to buy iPhones. And 89% of them say that they will still buy Apple products. Samsung fans and Apple fans are very faithful to their own favorite brand.
2017: Samsung brand will bounce back
2016 is not a good year for Samsung brand. However, 2017 could be the year for the company. They will bounce back and be stronger after the Note 7 recall. Next year, the company will bring their flagship Galaxy S8 to the market. This phone is expected to be one of the strongest handsets with SND 835 chipset . It is also one of the most awaited smartphones next year. So, just stay tuned! We’ll keep updating more information about this S8.