The market share of Samsung is decreasing slightly recently, especially in the third quarter, in mobile phones and high-end TVs.
According to the official of Korea media citing Samsung, this tech giant is deciding how best to scale down share market of unprofitable businesses and ChatOn is not stayed out.
Honestly someone may still choose ChatOn like a good tool to keep in touch with people and makes many good feedbacks. However, Samsung still want to decrease its mobile messaging business erased in some ineffective markets. According to Samsung manager, there are not enough users on the service to justify maintainging it, and will begin to erase the app out on future releases.
Currently, the app is being used in more than 120 countries in 63 different languages. ChatOn is available both on Google Android, Apple’s iOS and BlackBerry operating systems.
“When you talk about total numbers, ChatOn looks competitive as ChatOn is installed in all Samsung Smartphones. The key issue is that usability of the application is low and that means the volume of transaction isn’t that much,” said the Samsung official.
Due to huge competition from other manufactures, like Viber, Snapchat and Whatsapp, its messaging service seems to be removed.
There are more attractive messaging apps now in the market, and of course, ineffective app have to eleminate. It makes sense for Samsung to drop ChatOn at this stage.
In the current situation of Samsung, it’s easy to understand why Samsung want to try on something new when profit returns to worrying level.