Samsung has just officially put an end to Note 7 due to the non-fixable explosion incident. It obviously caused a huge financial loss to the Korean firm. But beyond that, the halt of Note 7 is even benefiting its rival – Apple –  considerably

Note 7 death: The consequences

The first recall of Note 7 has already made the Korean brand lose at least 5 billion USD. However, that number doesn’t stop there. After units of Note 7 replacement exploded, the brand decided to end up the production of Note 7. That shutdown has cost the brand a huge sum of money, reportedly more than 17 billion USD, according to analysists. Although the brand can totally afford that loss, it will be a big challenge for Samsung to win back customer trust, as well as to continue “fighting” against Apple in the smartphone industry.

Note 7 death does not only damage Samsung’s financial status. It also indirectly helps increase the sales of iPhone 7! Brian White – Drexel Hamilton analyst, has estimated that around 57% to 80% of expected Note 7 sales (which is from 10 million to 14 million) will now belong to iPhone 7 and iPhone 7 Plus. In other words, around 8 million more iPhone units will be purchased.

He also shared that even if there were no Note 7 death, iPhone 7 and 7 Plus would be still the best sellers in many markets, including China. White has conducted market researches with 30 retailers in Shenzhen, China and noticed that Apple iPhone is now the front runner in terms of sales.

Note 7 death: Samsung defeats itself

Back when Samsung announced that they would skip Note 6 and launch Note 7 instead, there were speculations that this is a marketing strategy of Samsung to compete with Apple iPhone 7. Now it looks like Samsung has defeated itself before entering the battle. Currently, the brand is about to launch a new product called Samsung Galaxy C9. Let’s wait and see whether this product could rebuild the reputation of Samsung or not.