Nokia is back after the Microsoft deal with new feature phones and smartphone. In fact, the Finnish company has sold millions of phones in India indicating the return of the king. This article below will explain the reasons why Nokia won the smartphone war.
Nokia won the smartphone war: Reasons why Nokia is successful
After the alliance with Microsoft completed in 2014, nobody thought Nokia could comeback. However, recently, according to Pekka Rantala, Chief Marketing Officer of Nokia, the company has “been selling already millions of Nokia smartphones and tens of millions when it comes to basic Nokia phones.”. This is a good signal for the return of Nokia. Although the Finnish manufacturer has restarted from the bottom, they’ve still have the support from the old Nokia users.
Also, Nokia is a long established brand, they have a lot of brand equity. Moreover, the company’s smartphones have also been well-known for its high build quality, its durability and camera performance. For example, with the Nokia 8, the Finnish manufacturer has adopted the Carl Zeiss optics for both front and rear cameras. Looking back at the time when the alliance was still there, the PureView feature blew everyone away with its performance. For the feature phone department, customers will never forget the durability of those devices.
Moreover, Nokia has been very smart in the way it chooses the markets to release its phones. In India, or some countries like Vietnam, the number of Nokia users, especially Nokia feature phones, has been stable for the last several years. The company is also smart when they released Nokia 3, 5, 6 to compete against other low-end, mid-range phones from China. It’s the same for the Nokia 8 and upcoming 9 to battle against high-end devices.
Nokia won in India: Conclusion
Overall, Nokia fans or Android users should expect to the return of Nokia. With the upcoming Nokia 9 and Nokia 7, we believe the company will concrete its reputation in India and many more markets.