Nokia launch campaign in 2017
HMD Global has completed the deal to find PR partners for Nokia smartphones in the following year. This will be the perfect preparation for the return of Nokia in 2017. Let’s see how Nokia launch is preparing for their ambitious plans to return the smartphone market.
Nokia launch is totally ready in 2017
As we all know, Microsoft had acquired the “Devices and Services” department of Nokia. After signing in the agreement, the Finnish technology company wouldn’t be able to issue a Nokia branded device until December 30 this year. The deal is close to the deadline so we have the right to expect that Nokia will have an Android smartphone or tablet with the company’s own logo. This is gradually becoming a reality when earlier this year, Microsoft Mobile had to sell the right to use the Nokia brand to HMD Global, a Finnish company.
Recently, HMD Global companies continue to hire an advertising company – Mother, to prepare for plans to promote Nokia launch campaign in 2017. Mother is a creative agency with offices in London, New York and Buenos Aires. Mother is the UK’s largest independent advertising agency. Co-founder of this PR and advertising company also express his truth for Nokia. He claimed that Nokia is well-known and loved around the world and they were glad to co-operate with HMD Global in promoting the brand image of Nokia mobile phones.
According to marketing director of HMD Global, Pekka Rantala, Nokia is a truly iconic and credible brand, globally recognized. As HMD owns the exclusive licenses to use Nokia brand for mobile phones and tablets, it was to find a strategic partner for the advertisement. Therefore they can carefully prepare for the introduction of a series of new products to mobile market. we believe that Mother would be a partner that can help us to make this work to promote the image of Nokia to consumers worldwide. “
Nokia launch campaign next year
The contract with an advertising company is a promise of Nokia return and we really have right to expect a new Nokia in 2017. According to recent reports, the new Nokia smartphones will soon be released and may appear within the MWC 2017 in February next year. So are you excited about the Nokia launch campaign next year? Keep updated to our website to witness the next step of Nokia!