It looks like India is becoming a popular destination for all smartphone companies. Recently, Vietnamese brand Mobiistar has moved its base to this promising and trending market. Keep scrolling for more details!

Vietnamese brand Mobiistar relocated to India

Recently, Vietnamese smartphones brand Mobiistar has entered the Indian market to compete with other Chinese flagships (Oppo, Vivo, Xiaomi) and has marked this country as its global headquarter. Carl Ngo – CEO of Mobiistar – shared with ET: “4G smartphones are trending in India, and is growing fast. This is the market where all the major things in the mobile industry are happening. Succeeded or not, it’s too early to tell. But this is the targeting market that we want to try”.

He also added: “After looking at the figures and growth size of the country, I have decided to move here. The idea is to run global operations in India. I am here full time.” On a side note, the company has already signed with manufacturer V-Sun Technologies to assemble handsets. Furthermore, the company is setting up SMT (Surface-mount technology) for the printed circuit board. Moreover, the company is also focusing on the selfie segment, which is largely contributed by Oppo and Vivo.

According to Carl’s words, the company will launch such devices in the Rs 6,000-Rs 10,000 price category via online channels; then expand their price range offline. Regarding marketing strategies, this flagship will follow Xiaomi’s path, which solely focuses on social media, digital channels, and verbal communication with customers. That way, it has a chance of becoming one of the top smartphones brands without spending a large amount of cash into advertising like Oppo and Vivo. In an ambitious attempt at expanding its business, this handset brand is also in talks with several telecom operators to create more network and partnership.

Mobiistar backstory

Mobiistar is among top five smartphone flagships in Vietnam. The company has already expanded to Cambodia and is now set to enter India; as well as into the GCC or Gulf Cooperation Council (GCC) region. Some of its well-known products are Mobiistar E Selfie, Lai Zumbo S 2017, Mobiistar B242i, etc.