It’s no secret that millennial travellers love to explore. And their wanderlust and spending habits are redefining the world of travel. Scroll down if you want to find out the reasons why are they so keen on exploring!
The Rising Wave Of Millennial Travelers
Millennials, also known as Generation Y, are typically defined as young adults born after the early 1980s. They place a high emphasis on being unique, on growing their identity through culturally rich experiences and exploration of the unknown. Both of which travel fulfils the role perfectly. This also means millennial travel experiences aren’t the same as they used to be. But rather involve in more adventure and the desire for more customisation. Millennials have long garnered a reputation as the tech-savvy and economy driven generation. They push boundaries, they map out their own itineraries and prioritise staying in local neighbourhoods rather than fancy and expensive hotels.
Apart from representing one of the most profitable segments of the travel market, millennials also have a strong desire to plan trips on a budget. And interestingly, this Generation Y is more likely to look to their peers for inspiration, who are off seeing the world. In fact, the marketing ads that have successfully influenced their travel decisions somewhat rely on inspirational social media influencers. In short: Work and play now go hand-in-hand. Millennial travellers are increasingly viewing work trips as opportunities to block off time for leisure and experiencing a new city with enriching cultural experiences.
As the world has become more industrialised, people have moved farther away. Our humanity needs to travel and explore, especially the young generation. They have the technological tools and skills to make travel the most accessible and comfortable than ever before. As a result, travel companies have reinvented their brand image and perks to cater to millennials craving authentic local experiences.
The Bottom Line of Millennial travellers
This generation gets stereotyped a lot with both positive and negative traits. But the most valuable of all characteristics that stand out is authenticity. Millennials may have a massive case of wanderlust, but it’s for a good reason: They’re keeping it fresh and real.