Although Microsoft has been through hard time to survive in phone market. The company decided not to abandon the market and create unique phones. Let’s read on and discover!
Microsoft is focusing on creating innovation
Recently, Microsoft has announced about the financial and profit report. According to the report, the company’s revenue has dropped down severely to $300 million in comparison with two years ago ($2.6 billion). Despite of the hardship, CEO Satya Nadella stated that the company need to new strategies to boost up the company. To be specific, Nadella stated that Microsoft will not try to compete with other tough and popular companies. There are two ways: entering new market segments or adjusting old ones.
Microsoft’s commitment at the present is focusing on providing unique and exclusive. Instead of following the trend, Nadella decided to start something new, even it is sub-scale and has specific set of customers. However, the company will stay in phone market. This decision somehow will differentiate the future of the company. Although the company would face risk at the beginning, Nadella said that he is not afraid of taking risk. The company is heading to create convergent devices. Recently, the convergent device that Microsoft said to be working on is Surface phone.
Nadella even indirectly mentioned Elite X3 of HP, a partner of the company, as an example of 3-in-1 handset. Microsoft has equipped the Elite X3 with Window 10 Mobile OS. In addition, while running Window 10 Mobile OS, the smartphone is provided with Continuum that allows users to use mouse and keyboard when connecting to larger screen. Another partner of the company to include Window 10 Mobile OS is Acer. And Acer also appreciates the features that the operating system has.
Future Window 10 handsets
As we already mentioned above, Surface phone would be one of the innovation that Microsoft is working on. The phone is reported to be capable of running desktop applications. Moreover, there is information that in its Redstone 3 update in late 2017, the company might make a debut of x86 app emulation for Window 10 Mobile phones.