After the success of the previous installments, Mafia 3 has finally been launched. There were high expectations for the game to do well. After its first week, what the game achieved has certainly pleased its publisher.
Mafia 3 shipped 4.5 million copies in its first week!
Take-Two – the parent company of Rockstar (GTA, Red Dead Redemption) and 2K Games (Mafia) – have told the Washington Post recently that he new released game Mafia 3 has shipped a total of 4.5 million copies. This in turn have set a new record for 2K Games. 4.5 million copies shipped in one week means that Mafia 3 has become the fastest selling game in the history of 2K. It has surpassed other big games of the publisher such as Borderlands, BioShock and NBA 2K.
Despite that, shipped only refers to copies sold to retailers, not through to consumers. A specific sold-through number for the new Mafia game has not been revealed yet. Take-Two will release its report earnings for the latest quarter soon, so hopefully we can have a look at the game’s sales in more details. n September 2013, when Rockstar – one division of Take-Two – released GTA V, it has been reported to earn $800 million in its first 24 hours! Rockstar is also reported to release Red Dead Redemption 2 in 2017.
Take-Two also shared with the Washington Post that, during development of Mafia 3, there were discussions about Lincoln Clay, the protagonist of the latest installment of Mafia. They were about his race and identity, and whether or not the team wanted to go the path it did. However, soon they shifted from that to making the game look and feel like in the 1960s, without being “exploitative or preachy”, as the CEO Strauss Zelnick said. He shared that it has been a challenge to make the game realistically and sensitively, especially considering the main character’s race. However, so far everything has been great for them.
Mafia 3’s new records: Hope for future installments
With this new record set by Mafia 3, hopefully the game publisher 2K will have more reasons to continue with the franchise. The game is already available in the market. Are you looking forward to playing this game?