JioPhone emerges as the leader in Indian feature phone market!

Based on the recent report of CMR, Indian market witnessed some significant changes last year. Notably, JioPhone has now become the market leader in the feature phone segment. In details, this India brand now consists up to 27% of market share, followed by Samsung with 14%. “JioPhone has a major growth driver for the Quarter 4 in 2017. Additionally, their shipments gained more than five-fold. Besides, the new trend led to a surge in market share of feature phones.”

On another note, with locally-manufactured JioPhone handsets hitting the market in coming quarters, this vendor is expected to better their performance. Narinder Kumar, an analyst at CMR-Industry Intelligence Group (IIG), shared in a statement. On the other hand, India feature phone market sports a 36% increase in Quarter 4 of 2018. In details, the Indian smartphone market recorded a 19% sequential decline (30 million units shipped).

Let’s also take a look at Indian smartphone market! In this segment, Xiaomi is now dominating the market with 25% share. Secondly, Samsung secures the next position with 23% share. “We are expecting to witness a big revival in the online strategy of Samsung along with an enhanced focus on enterprise business in the year 2018,” Kumar stated. Additionally, CMR’s “India Monthly Mobile Handset Market Review” also revealed some interesting information. In the last quarter of 2017, all mobile vendors have shipped a total 88 million mobile handset units.

Will JioPhone maintain their top place in 2018?

With the comeback of Nokia 3310 4G feature phone, there might be some changes in the Indian feature phone this year. Which feature phone brands do you think will dominate this year? JioPhone or Nokia? Drop a comment to let us know!