Huawei surpasses Apple global smartphone sales for the first time. How can this company achieve such a milestone? Check it out in our article!

Huawei Surpasses Apple as the world’s second-biggest smartphone maker

Huawei, a brand that was largely unknown in the West until a few years ago, has struggled to compete against Apple and Samsung in the high-end market. According to a report in June and July, Apple has been overtaken by the giant Chinese brand Huawei as the world’s second-biggest smartphone maker by sales. This firm sends Apple into third place for the first time. After Huawei surpasses Apple, this brand is now only behind Samsung in sales. How can they make such improvement? According to a consulting firm, the Huawei company has jumped significantly in sales and brand recognition, primarily because of strong research and development investment, and creative marketing campaigns.

The growth of this Chinese brand is so impressive that no player in the smartphone industry should ignore. On the other hand, Huawei is not so popular in the South Asian, Indian and North American markets. This limits the potential prospect of Huawei to keep the second place position behind Samsung in the long run. At the moment, Huawei overly depends on its home market China, Europe, Latin America and has no phones in the top 10 ranking. Therefore, if this company does not change their strategy, they are very likely to lose this position.

Besides that, Oppo has also been one of the fastest growing brands in the industry. The reason lies on their popular R11 and A57 smartphones – the third and fourth bestselling smartphones respectively all over the world. World’s bestselling smartphone models remain Apple iPhone 7 and iPhone 7 Plus. Other devices include Samsung Galaxy S8, Xiaomi Redmi Note 4X, and Samsung Galaxy S8+.

Could Huawei still keep its 2nd position?

To keep the second ranking, Huawei phone should try to penetrate into the US market. Moreover, this brand might gain benefits if they cut a few phone lines and rebrand the most powerful phones of the brand.