Watch out, Apple! According to the latest report, Huawei has managed to defeat Apple and step up on the throne to become the world’s no.2 smartphone brand! What is the reason behind this success? Read on to find out!
Huawei defeats Apple to become the world’s no.2 smartphone brand!
For the past years, both Samsung and Apple have been dominating the world’s smartphone market. However, the rise of many popular Chinese manufacturers proved to be a significant threat over these two giants. And finally, one legend is going down today! According to the latest report, Huawei catches up to the race and now surpassed Apple to become the world’s second largest smartphone manufacturer. Let’s get a more in-depth look into the situation through International Data Corporation (IDC) data.
Firstly, Huawei’s market share in the second quarter of 2018 increased by a whopping 40.9% year-on-year (YoY). As a result, the Chinese brand climbed up the ladder to the top. Moreover, the Chinese manufacturer has shipped a whopping 54.2 million smartphone units in Quarter 2 2018. Meanwhile, they grabbed a market share of 15.8%. Notably, this is an impressive increase as brand shipped 38.5 million units during the same period last year. On the other hand, Huawei continued to lead the Chinese smartphone market with a record market share of 27%.
So what is the reason behind this success? In the first half of Quarter 2, the duo Huawei’s P20 and P0 Pro flagships were in strong demand in the $600 – $800 price bracket. In the second half, Huawei continued to launch the GPU Turbo technology, which boosts the sale further. Besides, Huawei’s sub-brand Honor also plays a big part in the massive sale number. On the other hand, Samsung continues its winning streak with a total of 71.5 million smartphone shipments (20.9% market share). Apple falls behind with 41.3 million iPhones and 12.1% market share.
Who will dominate the market next quarter?
Besides Huawei, Xiaomi and OPPO also enjoyed immersive success within the last quarter. As a result, we might expect a day when a China brand comes out on top of the chart! What do you think about this possibility? Drop a comment to let us know!