HTC to focus more on entry-level 4G handsets in Q1, 2015
According to Jack Tong, president of HTC North Asia said that HTC corp will focus more on releasing the entry-level 4G handsets in the first quarter of 2015. He added that the company will sell products over the internet along with specially designed models online. It seems that HTC will use a similar online sales technique as the one followed by Xiaomi in attempt to increase sales volume up a ton of sales. By offering low priced flagships online, HTC wants to get the balance between the distribution of its top-shelf handsets through the usual channels and online channels.
He also said that the company is also expecting to doubly rise digit growth in shipments in 2015. Tong also said that sales of HTC’s RE mini camera which was released in early this month, have been underwent a strong period, and is expected over 20,000 units to be purchased by the end of the year.
“HTC began to market its mid-range HTC Desire 820 dual-sim in cooperation with Chunghaw Telecom (CHT) in November and will release HTC Desire 820 single-SIM in January 2015”, Tong noted.