Things are not looking good for Nokia. It seems like HMD Global has made some drastic changes to its Nokia branding. Catch what happened below!
HMD Global drops its Nokia branding smartphone line
Previously, all of Nokia’s social media handles and websites were managed by HMD Global. However, this week, the Finnish company has changed everything in its branding. All media now carries the name Human Mobile Devices (HMD). Furthermore, if you access the Nokia.com/phones URL, it will lead to HMD Global’s site. Now, what does this mean for NOKIA? In detail, we can see that the action suggests the withdrawal from using the Nokia smartphone branding.
They follow the updates quickly with a teaser video. From what we see, HMD Global is now aiming for a more diverse range of products. The video shows different kinds of creations, ranging from smartphones and tablets to earbuds. Based on what we learned, the company promises to deliver smartphones under their HMD branding. Moreover, they describe these phones as fun, secure, fast, and, of course, affordable.
The video provides a preview of upcoming products, including smartphones, tablets, wireless earbuds, and more. On the other hand, the company also reminds us of its impact on a global level. Since Nokia’s takeover in 2016, the Finnish brand has reached more than 200 countries with a large user base of 400 million. Next, let’s talk about what we can expect from the first HMD Global smartphone. According to our source, this handset has already appeared once on the company’s site but quickly went down. One of its prominent features is a 108MP dual rear camera setup with a Cyan accent design. More details on this phone should be unveiled in the upcoming MCW 2024 event.
Is this the end for Nokia?
So far, HMD Global is staying silent on the future of the Nokia smartphone lineup. However, Nokia Corporation is still a leading force regarding network equipment, owning more than 6000 patents related to 5G. We believe there might be more changes in the company planning announced in the near future.