Recently, the CEO of Apple, Tim Cook declares that if you can afford a costly coffee, then you can buy an iPhone X. Is he wrong? How can we afford this $1000 flagship with a cup of coffee? Let’s find out in our article!

Should you give up your favorite coffee for an iPhone X?

On visiting an Apple Store during the iPhone X launch, Tim Cook says that if you stop drinking that expensive coffee, then you will be able to afford an iPhone X. This newest iPhone X price is higher than any Apple phone sold before. Therefore, many people are turned off by the price of this flagship. As Cook says, instead of purchasing an expensive cup of coffee, you can set aside your money for an iPhone X.

Regarding marketing aspects, Cook is a genius to make such a comparison. Dividing a costly purchasing into smaller increments: 200 cups of coffee at $5 are equal to a $1000 handset. When evaluating in small parts, this amount of money is relatively small. According to the Journal of Consumer Research, people are willing to pay $100 for ten times rather than $1000 at a time.

In fact, spending money on a $1000 device may not discourage you from other behaviors, in this case, is buying cups of coffee. As a result, it just adds another expense when you are still buying that cup of coffee. For a person with high income, it is fair to make a comparison between an expensive coffee with a luxury iPhone, however, to some people with low income, this seems impossible to sacrifice their necessities with an iPhone X.

Is iPhone X worth that price?

Cook declares:”We are not trying to charge the highest price we could get or anything like that. We are just trying to price it for what we are delivering. iPhone X has a lot of great new technologies in there that are leading the industry.” Although the iPhone X release date is a few days ago, with iPhone X’s starting price is $999 ~ Rs. 64500, Apple hardly has any trouble getting customers on board. On the first day of iPhone X’s availability, thousands of customers wait in line to buy the flagships. Do you already own an iPhone X? Let’s share with us your experience!!