Cherry Mobile is the most famous smartphone brand with the largest shipment in 2014 in Phi. Cherry Mobile have been witnessing huge outreach years over years. The company, no doubt, has been showing us a remarkable ambition to lead not only the local market but also internationally. Amazingly, Cosmic Technologies, owner of the Cherry Mobile brand in the Philippines, has announced that they are buying into past well-known phone maker BlackBerry for an estimated $780 Million (or Php33.75 billion).
Being the leader of smartphone industrial market with the highest market share of smartphones in the Philippines, it is estimated that Cherry Mobile sold roughly 8.8 million devices in 2014 while strong direct competition MyPhone, which is now on the third position, estimatedly shipped 4.5 million that same year.
BlackBerry is now maintaing a good position with many loyal customers. So, it is seemingly the reason why Cosmic Technologies will still keep the BlackBerry label in the United States and Europe for sure but hopefully re-brand itself in the Philippines and other countries of South East Asia. According to Cherry Mobile, we probably see many smartphones products under the brand “Cherry Berry”. They also emphasized that future mobile devices feature not only affordable specs but also top notch security that BlackBerry is known for.
Although the acquisition is still ongoing but it is expected to be done by late 2015 or early 2016. Therefore, the first Cherry Berry handsets are hopefully to be released by then.