This year we witnessed some innovative advancement as well as some new trends in the smartphone industry. Besides, there are also some noticeable tech fails in 2017. Check it out for more details!
Tech fails in 2017: Apple iPhone X’s Face ID, Essential Phone and iPhone 8
This year is considered not a good fruitful year for Apple. Firstly, the FaceID expected to be a revolution in the security systems has turned to be an embarrassment. During the unveiling, Apple’s software chief Craig Federighi came onstage to prove how fast and easy is to use the Face ID. Surprisingly, the demo iPhone X’s Face ID didn’t unlock. This is a hint for the unfortunate events of FaceID in the following months. Apple has claimed that users can fool the FaceID is one out of 1 million. However, crafted 3D masks have proved that the Apple claims wrongly.
Secondly, Essential Phone is the next to refer on the list of tech fails in 2017. There have been so many complications from customers of this phone, such as the bad camera quality. Eventually, the manufacturer has to push out several softwares to improve the cameras. Besides, the company has also accidentally distributed the private information of 70 customers. As a result, after a few months launched, the Essential Phone receives a major price cut.
The last we want to mention is Apple iPhone 8 and its variant Apple iPhone 8 Plus. We guess that both of these flagships might gain a huge success if Apple iPhone X does not come. To be specific, the demand for these phone decreases significantly after the iPhone X goes on sale. The reason is that in these 2 flagships, Apple does not upgrade much in comparison with the X generation. To summarize, the fails of iPhone 8 and the Plus variant is due to the wrong marketing strategy of Apple.
What innovative improvement to expect in 2018?
In 2018, the giant manufacturers such as Sony, Samsung, HMD Global or Apple have prepared to introduce their flagships with amazing features. Some of the outstanding features are dual screens, 100% bezel-less,…Stay tuned and get the most updated information from us!