Gartner – the world’s leading information technology research and advisory company announced a report about the mobile phone sales in the Q3,2014. Therefore, according to this report, feature phones continue to decline significantly (down 25%), while smartphones are on the rise (up 20%). “Sales of feature phones declined 25 percent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” said Roberta Cozza, research director at Gartner.

There are 3 Chinese-based vendor in the top 5 world’s largest smartphone. It’s Xiaomi, Huawei, Lenovo which have ambition to enter the international market. The Chinese maker is being more and more a big threat – cheap than ever. Especially when they always launch the affordable price phone with high-quality specs.

Besides that, Samsung experienced an remarkable decrease of 7% compared to the last year. Samsung’s deepest decline came from feature phones, which reduced by 10.8 percent year-over-year. There is an rapid decline in the smartphone sales mostly in Western Europe and Asia. Besides, Samsung’sales index decreased 28.6 percent in China, the biggest market for Samsung.

Apple have an 26% growth in the third quarter of 2014. With the huge launch of iPhone 6 and iPhone 6 Plus, Apple succeeded in neutralizing the advantage of Android rivals.

Huawei climbed the 3rd position with 5.3% share market, followed up closely by Xiaomi and Lenovo. More interesting, this is Xiaomi with 336% in the rise. In this time last year, Xiaomi had just entered to the smartphone market and have gotten 1.5% market share. It’s really an impressive number and that’s the reason why Xiaomi is now the leader in the Chinese market.

The Android operating system is on the top with more than 80% market share, slightly increased by more than 1% over the last year. Moreover, there is a considerable rise in iOS system year-over-year of 5%.

In total, the number of units was sold is flat in comparing with the same period in 2013. “Samsung and Nokia experienced sharp double-digit declines in the third quarter, which let Apple get closer to Nokia, with only 5 million units separating these two vendors,” said Ms. Cozza. “The gap is also narrowing between the third and fourth positions, and the fourth quarter could be decisive for Huawei and LG.” 

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