Recent reports say that Apple is about to introduce their official Apple stores and online Apple store in India. And to make this happen, they will be removing current iPhone distribution chain here because…

What’s behind the Apple’s plan?

According to some reliable sources, service and sale of all iPhones will probably get decreased as Apple wants so after realizing the general service in India has got poorer the global standard. As we know, traditional distribution iPhone is usually adopted by importers like Ingram and Reddington. However, it also usually comes along with considerably decreasing the sale prices of the handset in just one year, which is not something happening to Apple’s global sales model.

To illustrate this, let’s take iPhone SE as an example. When it first debuted in India, Apple iPhone SE price was Rs. 39,000 (or about $586), pretty much more expensive than that in the U.S. Meanwhile, iPhone 6s price was Rs. 40,000 ($601) then, about Rs. 16,000 ($240) cheaper than its initial launch cost. Quite a  great deal for the consumers buying 6s at that time, rite?! Of course, after being informed of the situation, Apple regulated the price to ensure the sale of their new mid-ranger SE in India.

And now, they don’t want such a case to happen for many times. Therefore, they has decided to “protect” the price, especially for those who buy the phone six months from its launch, by selling devices themselves, in their own stores and on their own website in India.

In conclusion…

India is surely a large market for sales like the U.S. and China, and Apple won’t want their opportunity to be ruined. Moreover, the company also expects to have chances to provide the Indian with phones’ prices equivalent to those in the U.S. and make sure they won’t fall so dramatically. Say, the iPhone SE would cost just Rs. 26,500 ($399) like the U.S. instead of Rs. 39,000 now.