Lately, on the official website of Apple, they have been introducing a unique product which is sold for the first time. It has no electrical component and it is a BOOK! Yes, it is exactly an Apple’s book.
Apple’s book: “Design by Apple in California”
Apple calls this book as a New Photo Book titled “Designed by Apple in California”. Inside this book there is absolutely no word but just 450 pictures of Apple products which they have presented. These images captured by a famous photographer Andrew Zuckerman. Thanks to this book, readers have the chance to look back on 20 years of Apple’s design. In a statement released recently, chief designer Jony Ive described the book as “a gentle collection of the products that they have designed during the time”. He hopes that it will be a helpful reference source of all studying design students.
It can be seen this book doesn’t target ordinary readers but aim to design lovers and those who love collecting books, or maybe for people who just enjoy watching figure rather than reading the letters. However, it’s just our guess cause the book is still available to everyone.The book has two variants. Smaller version feature 10.20 “x 12.75” ,while version “Plus” has greater size 13″ x 16.25″. It was unclear whether paper or material quality on the two variants will be different or not.
The journey of the book starts from the picture of iMac launched in 1998 and the final image is the newly launched Apple Pencil in 2015. The book is also a way for Apple to commemorate the first CEO – Steve Jobs for his devotion.
Apple’s book: price and availabilty
The book is being sold from Wednesday, November 16th in many store around the world. The smaller version is quoted at $199, and the bigger version is available at $299. If you feel interested in this special product, let’s buy it now.