Apple is relaunching 32GB iPhone 6 Gold in some markets

It is quite clear that Apple still looks forward to advancing in China, the biggest market in the world. Apple shares is struggling in China due to fierce competitions, especially from big local brands such as Xiaomi, Oppo, Huawei. However, Apple is still determined to stay on the playing field. One of the strategy Apple had used is to released upgraded version of old iPhone models, and it seems this time they are going to do it again with the iPhone 6!

There will only be one model to be relaunched this time, the iPhone 6 Gold version. However, it will come with the upgraded 32GB of ROM, which were not included between iPhone 6 and iPhone 6s models. The 32GB version only came back with iPhone 7. Previously, when the iPhone 6 was launched, there were only options of 16, 64 or 128GB of internal storage. Many people have criticized the 16GB version, since the storage is very small, and we know that iPhone storage can’t be extended. It seems that with this 32GB iPhone 6, it hits just the right spot for customers.

This may looks like a weird move, but Apple actually has done it before. Apple relaunched a 8GB iPhone 4 in India before, in an effort to build more market shares over there. The same iPhone 4 model was also later released to other markets as well. It is more than likely that this move with the 32GB iPhone 6 Gold in China will also serve the same purpose. According to 9to5Mac, Apple won’t sell the device in stores, but through carrier partners like Taiwan Mobile. It has actually been available already, but people have not seemed to notice.

32GB iPhone 6: Will this strategy work?

Apple is doing everything it can to get market shares in China. The 32GB iPhone 6 is just one strategy for them. Do you think this will work in Apple’s favor?