After Apple iPhone 6S and 6S Plus launch, we immediately think about Apple iPhone 7. Though the iPhone 7 launch is still a year away, nothing can stop rumors and concepts from flying all over the internet. So far we’ve heard that iPhone 7 will come without a home button and now we’ve got something related to its screen, something related to OLED display.

Actually, we think the rumor can be reliable since it was from AppleInsider. Accordingly, the iPhone 7 will sport an OLED display, which means they will give up on LCD one. As we know, Apple watch is the only Apple device featuring an OLED screen nowadays and no smartphone is equipped with it. Back to 2013, Tim Cook claimed that the OLED was “awful” when it came to color saturation, which is totally different from what they are going to do with the iPhone 7 if the leak comes true. Yes, he may have changed his mind. The, what can be the reason behind this?

A possible one perhaps is that OLED display has been improved a lot compared to itself in 2013. Specifically, it is able to offer a deeper black and work without a backlight, so the smartphone containing it will be slimmer, a good idea for the upcoming iPhone 7. And we guess that LG can continue supplying Apple with OLED displays like they did for the Apple Watch.

In conclusion, changing from LCD to OLED is an awesome way to give phone users a better visual experience and Apple iPhone 7 can become more famous than its predecessors. Though, the company has not confirmed yet. So, let’s wait and see!