Android smartphone is now leading the smartphone market with the biggest slice. With Android N – the new iOS, Android smartphone could continue to rule the global market again.
Android smartphone: 76% global market share
Windows, iOS, and Android are 3 current smartphones in the market right now. And Android smartphone seems to become a trend and dominate two other phones. That is a result of a research firm- Kantar Worldpanel. According to this firm, its latest data has shown that Google’s Android is keeping to lead the smartphone market in the first three months of 2016. This is not really surprised.
During this time, the Kantar company has observed the sales of smartphones in the whole market. And it concludes that Android is now standing in the first place with the share of the global phone market is about 76%. This market share has raised 5.8% compared to the same quarter last year. This may be caused by the smartphone switching from Windows Phone to Android smartphone (about 10%).
Last year, Windows Phone still had its certain shares. It was 3.8% in the US market and 9.3% in EU5 (Germany, Great Britain, France, Italy, and Spain). This year, this phone has had a big drop to 1.3% in the US and 4.8% in EU5. This situation also happens in other markets. iOS phone is in the same condition of losing slice in the main markets. Now Apple holds 18,3% slice in UE5 (fell 1%), 20.1% in China (lost 4.4%) and 30.7% in the US (lost 2.5%).